Though not studying a lot of typography in art school growing up, it was in a studio in Berlin where Alex Trochut began to understand proportions of letters through assisting in developing a typeface, working with one or two weights from light to bold. (5)
Born in Barcelona. Spain in 1981, (1) Alex was the grandson to a well-known mid-century typography designer named Joan Trochut. The way he manipulates letterforms in his work is personified by lively, colorful, metaphoric, reflective, dripping and overlapping shapes and forms. (4) It’s no wonder he comes from a creative background.
“Letter S composed of urban elements used to represent Street Skateboarding.”
Alex Trochut is an independent graphic designer who is very passionate about the inclusion of illustration and design in type. In regards to his work, he goes by the motto, “more is more.” Rather than sticking to a certain style, Trochut believes is it essential in evolving from project to project. (1)
“Poster for If You Could 2008 project.”
Trochut’s work is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control. He is driven to constantly push the envelope and surpass the predictable. (2) It is very experimental, which may turn some people off, however the solidity of the final outcome speaks for itself. Also, his drawing skills do nothing but further bring his concepts to life. (3)
“Cover for Beautiful Decay magazine.”
I find Trochut’s work very influential in the way he incorporates an illustrative aspect into his typographic work. As someone who really enjoys to work hands on as opposed to behind a screen, I appreciate the skill and time spent on hand done work. Don’t get me wrong, I also do enjoy the work that is digitally produced, however the overall organic fluidity to his work shows how Trochut begins with a simple concept. From that, a fine work of art is produced. Although not having a specific style, a similar characteristic seen in most of his work is that the text is not the main focal point, which makes it all that much interesting.
“Type treatment for Computer Arts Magazine.”
“Numerals for British Airways.”